Alice Deal Middle School
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Week of:
May 10
Bell Schedule

ringing

Monday - Bell I
 Tuesday - Bell I
 Wednesday - Bell I
Thursday - Bell I
Friday - Bell I
Registration Open House this Saturday!

Register Now!
for the
2010-2011
School Year
 
All students must be registered for the 2010-2011 School Year by June 22.  We have scheduled a special Open House this Saturday from 9 am until 12 noon for families who are not able to come to the school during the week.
  
Upcoming Dates
calendar

May 10 - 14
Deal Teacher Appreciation Week

May 10
Deficiency notices submitted to grade-level administrators

Music Man Jr. all day rehearsal

Baseball Game
vs Johnson @ Lincoln,
3:00 pm

May 11
Embassy of Indonesia visits
 Team San Francisco
10 am

Outdoor Track
East/West Championships @ Anacostia
1:30 pm

Softball Playoff Game @ North Michigan Park 1333 Emerson Street NE
3:30 pm

May 12
 High School/College
Prep Presentation by Wilson students at 3:30 pm
 
Grade-level Department Chairpersons Meeting, 3:30 pm

The Music Man Jr.
7:00 pm
 
May 13
 Book Fair, 11 am - 7 pm

Baseball Game
vs Lincoln @ Banneker Recreation Center
4:00 pm
 
 Teacher Appreciation Celebration at Guapo's;
5 - 7 pm
 
PTA Meeting/Workshop (cyber bullying); 6 pm
 
May 14
Book Fair, 11 am - 5 pm

May 15
Open House/Book Fair, 9 - 12 noon


May 17
Ward 3 Meeting, 7:30 pm cafeteria

May 18
 National Junior Honor Society Induction, 10 am (auditorium)
 
Capital Jazz Project Assemblies (6th grade - period 6; 7th grade - period 7)
 
Team La Paz
"Creating American Stories" Reception
Smithsonian Museum of American Art
6:30 - 8:00 pm
 
May 18 - 21
 Mobile Discovery Center

May 20
Viking Time (Bell III)
 
Outdoor Track
City Championships
Anacostia

Feeder School Concert
9:30 am

Spring Concert, Spring Art Show, and Ice Cream Social;
6:30 pm

May 21
Team La Paz Travels to Gettysburg 7:00 am - 6:30 pm
 
6th grade trip to see Oceans; 11:30 am - 3:15 pm

May 22
 Saturday Detention; 9 am - 12 noon
 
May 24
Embassy of Indonesia visits team San Francisco
 May 26
Grade-level Department Chairperson's Meeting, 3:30 pm

May 27
Talent Show (Bell III)
 
 
June 1
Embassy of Indonesia visits
 Team San Francisco
10:00 am


June 2
Anchor Assignments due
 
 Athletic Banquet, 6 - 8 pm in the cafeteria

June 3
Music Department End of the Year Celebration
 3:30 - 5:00 pm

Selected members from
Team San Francisco will
travel to the Embassy of Indonesia

June 5
 Saturday Detention, 9 am - 12 noon

June 7-9
Deal Community Service Days
 
June 9
Grade-level Department Chairperson's Meeting, 3:30 pm 
 
June 10
8th grade trip to Kings Dominion

June 11
8th grade dance

June 15
8th grade promotional exercises, 10 am
 
6th/7th grade trip to Kings Dominion

June 22
Last day of school for students and teachers
12:15 pm dismiss
al

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Wholesome
Whole Foods Wednesdays!


WholeFoodslogo

This Wednesday, the Tenleytown Whole Foods Market brings us:

Glazed carrots!

Don't miss out & give it a try along with your lunch on Wednesday! 

 
Zeroes Aren't Permitted!


Students who need a place to catch up on their late homework, get support for assignments or projects, or who just need a place to work can join us in ZAP! each day. Students must go to the ZAP! room at the beginning of lunch to get a ZAP! pass and to drop off their books.   Let's stay on top of the work for the last advisory! 


IB Middle Years Program Coordinator


Deal Gives Back - Community Service

Alice Deal is committed to making community service a part of our students' development and learning.  We have planned grade level activities for June 7, 8, and 9 to ensure that every student has a role in giving back to our community.  The 6th grade will focus on school-based activities, the 7th grade will focus on our Alice Deal and Tenleytown neighborhood, and the 8th grade has formed partnerships with elementary schools across the city. Our 8th grade partner schools include Maury, Malcolm X, Nalle, Hearst, Shepherd, Randle Highlands, Orr, Ross, H.D. Cooke, Thomson, and Marie Reed Elementary Schools. Each 8th grade homeroom will be partnering with a different school on a range of activities.

      We are looking for possible chaperones and volunteers to help make Deal Gives Back a rewarding experience for our entire community.  If you are interested in helping out, please contact our grade level community-service coordinators. Ms. Popaditch is coordinating the 6th grade projects, Mr. Gueltig, Ms. Washington, and Ms. Wisniewski are coordinating the 7th grade, and Mr. Albright and Mr. Sheldon are coordinating the 8th grade projects.  We appreciate your support in our first year of Deal Gives Back.


Assessment and Curriculum Work

This past weekend, the 6th grade Math, 6th grade Humanities, and 8th grade Language A (English) teachers worked on summative assessments and planning for the coming school year. This coming weekend, the 7th and 8th grade Math and 8th grade Humanities teams will be working on their assessments and planning. This work is part of our continuous school-wide effort to evaluate curriculum, pacing, rigor, and learning and to align our DCPS standards and IB MYP objectives.  Thanks to the teachers and administrators who are making themselves available for this effort!

The Weekly Bulletin

deal modernized

"Think Globally.  Listen Compassionately. Act Inclusively."

Our Mission:
Alice Deal Middle School inspires excellence, curiosity, and compassion through intellectual and social engagement.
Thought for the Week

 

"Opportunity is missed by most people because it is dressed in overalls and looks like work."

Thomas Edison
MK head
Message from Principal Kim

Welcome back from Hershey, music students!  I hope you enjoyed your experiences at the music festival and the park.

We have a busy week ahead!  On Wednesday, I invite the Deal community to come to school for the 7th grade production of the Music Man, starting at 7 pm.  We expect a full house, so please come early to be make sure you get a seat.  As is always the case for evening events, students must be accompanied by a parent.  Students without parents will be turned away.

On Thursday, the Deal PTA hosts a parent workshop on cyber bullying.  Please come learn about the implications and solutions for you and your child.

On Thursday, Friday, and Saturday, Deal hosts our annual Spring Book Fair.  Please come and buy books for the summer reading list as well as your home library.  The money from this sale will support the Deal media center.

Saturday, we host the registration fair.  So far we only have had 80 parents register their children for next year.  These registration numbers will have negative implications for receiving our projected budget and for master scheduling.  Please come between 9-noon on Saturday to register your child.

Finally, this week we celebrate Educator Appreciation Week at Alice Deal Middle School. The fabulous Deal PTA has organized some ways to recognize our teachers, but I also ask that each student and family send in a little note of thanks to your favorite teacher or teachers sometime this week.  We do a tough job and it is always nice to feel appreciated!

Principal Kim
This week at Deal ...  
 

Our #1 Debate Team

The Debate Team finished its season this past Saturday in classic Viking style. Each of our three teams placed in the top ten with the team of Eva Shapiro, Marla Solow, and Ella Hanson finishing first and earning an invitation to compete at Nationals in California on June 5. Additionally, Ryan Katz was the top rated speaker for the day with Eva and Daniel Dulaney each one half point behind. Finally, Deal ranked #1 in the league for the entire season with the greatest number of wins AND the highest percentage of wins. GO VIKINGS!


The Music Man Jr. Comes to Deal!
The 7th Grade Music Classes will present the Music Man Jr. on Wednesday at 7 pm.  All students participating in the production will practice during periods 1, 2, 3, 5, 6, and 7 today and after school until 5 pm on Tuesday. A list of students will be provided to teachers.  On Wednesday, students should report at 5 pm to prepare for the show. Please come and support this IB unit project presented by our Music Department.  Donations will be accepted and be donated to the new Alice Deal Media Center!

  

Teacher Appreciation Week at Deal!

Parents and students:  This week is Teacher Appreciation Week at Deal!  Please write a note or an email to one of your teachers (or to all of them!) to thank them for all that they have done this year.  Let them know what you've learned from them, what you appreciate about them, or just say "thanks."  Deliver your notes on Friday, May 14.  "Feeling gratitude and not expressing it is like wrapping a present and not giving it." -- William Arthur Ward


Softball 

The Lady Vikings will begin softball play-off games today. 

The Lady Viking softball team will play the winners of game one (seeded teams 4 or 5) on Tuesday at the North Michigan Park 1333 Emerson Street N.E. at 3:30 pm.

 

Team Addis Ababa Study Hall
Team Addis Ababa Study Hall will take place today in Room C104 . If you have any questions please email Teamaddisababa@gmail.com.

 

Afternoon Studio Club

Students in the Afternoon Studio Club will continue to work on the backdrop for the Music Man Jr. on Tuesday in room C224. Please wear comfortable clothes and shoes, we will be painting.

 

ELL Field Trip

The ELL students will be on an all-day field trip on Wednesday.  They will attend Duke Ellington's Spring Dance Concert and take a walking tour of historic Georgetown.  Please allow students to make up any missed work.

 

High School and College Prep Workshops 
Three Wilson seniors will hold a workshop on Wednesday 3:30 pm to help prepare students for the transition to high school.  They will talk about time management, extra-curricular activities, work experience, community service, AP classes, and how these things impact college admittance.  If you are interested, please sign up with Mr. Sheldon.

 

The International Cooking Club
Group B will meet on Wednesday. 

8th Grade Girls' Book Group

The 8th Grade Girls' Book Group will meet on Wednesday at 3:30 pm in Ms. Wylegala's classroom (E100).  We are preparing to choose a new novel to read.  Join us in a great discussion and enjoy delicious treats!

 

National Junior Honor Society Inductees Meeting

Inductees will have a brief meeting about the induction ceremony after school on Thursday from 3:15-3:40 pm.


Book Fair Reminder

The book fair will be held on Thursday from 11 am - 7 pm, Friday 11 am - 5 pm, and during the Open House on Saturday from 9 am - 12 noon.

 

Mandatory Talent Show Rehearsal

There will be a mandatory talent show rehearsal on Thursday at 3:30 pm in the gallery.  Everyone must attend (if you have a conflict you must see either Ms. Popadich or Ms. Epstein).  All participants must see the talent show sponsors to discuss additional practice times. 


Gay/Straight Alliance Meeting
The Gay/Straight Alliance will now meet on Thursdays from 3:30-4:30 pm in RM W104.  The GSA will be planning an activity for the upcoming Harvey Milk Day on May 22.

 

Open House and Registration

We will host an open house on Saturday, May 15 from 9 am until 12 noon.  The primary purpose of the open house is to provide an opportunity for all of our parents to register their students.  Registration for incoming 6th graders will take place in the cafeteria.  Parents of current 6th and 7th graders will register in the auditorium.  Please be sure to bring documentation of proof of residency.  Please contact Ms. Baxter if you have any questions.
Student and Parent information..

 

Parent Teacher Conferences

May 17 is no longer a Parent Teacher Conference Day.  Teachers will be available on Mondays and Fridays from 8:10 am until 8:35 through May 28.  Parents who need to meet with teachers should contact their child's team leader to schedule a conference.
 
Addis Ababa - teamaddisababa@gmail.comc/o Ms. Kinzer
 
San Francisco - dealsanfrancisco@gmail.comc/o Ms. Mason
 
Beijing -dealbeijing@gmail.com c/o Ms. Philip
 
Athens - dealathens@gmail.comc/o Ms. Buerkle
 
Nairobi - dealnairobi@gmail.com  c/o Mr. Mungai
 
Rome - dealromans@gmail.comc/o Ms. Washington
 
Cairo - teamcairo@gmail.com  c/o Ms. Hampton
 
Singapore -dealteamsingapore@gmail.com c/o Ms. Sweeney
 
La Paz -teamlapaz@gmail.com c/o Ms. Mostoller
 
Timbuktu - Winnrtiz@netzero.net  c/o Mr. Winn
 
Each conference will be limited to five minutes in order to accommodate as many conferences as possible.  Team teachers cannot accept unscheduled walk-in visits.
 

Eighth Grade Parents and Students
We will continue collecting fees this week for the three end of year activities. Every Thursday in May, you can pay by check, cash, or money order. The cost for King's Dominion is $70, the dance is $30, and the only required fee for promotion is $10. Team LaPaz turn your money in to Ms. Mostoller, Team Cairo to Ms. Hampton, Team Singapore to Ms. Simpson Wayne, and Team Timbuktu to Mr. Winn Ritzenberg. More details can be found on alicedeal.org or your teacher's edline. Please direct any questions to Ms. Sweeney via email at patricia.sweeney@dc.gov.

 

Music Man Costumes

All students performing in the Music Man Jr. must have their costumes and props in now.  Please have everything labeled with your name on it and it will be stored in the choir room.  A list went home with the students last month outlining the costume needs.  If you have any concerns or questions, please contact Mr. Frye or Mr. Jackson. 

 

National Junior Honor Society Induction Ceremony Information

The National Junior Honor Society acceptance letters were distributed by team to students.  An induction ceremony will be held May 18 at 10 am. Families are invited and encouraged to attend. A brief reception with light refreshments will follow for inductees and parents.  This is a formal occasion the dress code guidelines are:

girls: skirts with blouses, dresses or pants outfit

boys:  slacks or khakis, collared shirt and tie.

 

PARENT VOLUNTEERS NEEDED FOR NJHS INDUCTION CEREMONY

Parent volunteers are needed to assist with the National Junior Honor Society reception.  Please email Darcy Hampton dealscience@yahoo.com if you can volunteer.

 

Mobile Discovery Center

Discovering the wonders of science and math comes in many forms and is accomplished in a variety of ways.  When the National Science Center's Mobile Discovery Center (MDC) visits Deal May 18-21 Deal science classes will be immersed in the excitement of hands on activities. 

 

We're Going to National History Day!

The Department of Humanities will host an after-school reception for both the students and parents of students with projects advancing to the national contest for National History Day on Monday, May 17 in room E105 from 3:30-4:15 pm.

 

Students will receive invitations and details from their Humanities teachers this week.

 

Team La Paz Goes to the Smithsonian Museum of American Art on May 18

Team La Paz will join Stuart-Hobson, Hine-Elliot and Lincoln Middle Schools for an evening reception on May 18 from 6:30-8:00 pm to celebrate the publication of our book  "Creating American Stories."  This project is a culmination of our study of eight American paintings and the stories and illustrations we wrote that were inspired by those paintings.  Six La Paz students will read their works to the audience.

 

La Paz Tours Gettysburg on Friday, May 21

Team La Paz students travel to Gettysburg, Pennsylvania on Friday, May 21.  The Union victory at Gettysburg marked the turning point of the Civil War, ending Lee's hopes for a Confederate strike into northern territory and a faster end to the war.  Students will visit the new visitors' center, tour the battlefield, and enjoy a team picnic.  Students will leave at 7:00 am and return at 6:15 pm.

 

6th Grade Trips for the end of the school year

On May 21, all 6th grade teams will be going to see the movie "Oceans" at Mazza Gallery in honor of Earth Day and to expose students to the marvels of the earth's oceans. The cost is $8.00 per student and permission slips will be coming home soon. All money should be turned into homeroom teachers by May 17.

 

On June 18, all teams will participate in a trip to the planetarium to hear the stories written by some of our Deal 6th graders in a program called "Starrytelling". More information and permission slips will be coming home soon.


Team Beijing to Visit the Chinese Embassy

Team Beijing students will visit the Chinese Embassy and put on the play "Mulan" for the ambassador and staff of the embassy. Those students who are in the Chinese Club will also go to the home of the ambassador for tea with him, while the rest of the team picnics in the park near the embassy. 

 

Music Department Upcoming Dates

May 12 - The Music Man Jr., 7:00 pm in auditorium (donations accepted)

May 18 - Capital Jazz Project Assemblies (School will be split, two assemblies)

May 20 - Spring Concert/Art Show/Ice Cream Social - 6:30 pm

June 3 - Music Department End of the Year Celebration - 3:30 - 5 pm

 

Overdue Books

Please return all overdue library books to the Media Center as soon as possible. Fines accrue at $.05 per day and books overdue by more than three months are considered lost and require immediate payment for replacement. If you don't remember what you have check out on your account, come ask one of the librarians in the Media Center. We'd be glad to help you out.

 

Additionally, the Media Center will soon begin piloting a program to communicate with students and their families through Edline about overdue books and outstanding fines.

 

Help the Media Center prepare for its Annual Inventory
Students must return all library books and materials to the Media Center by the end of the school day on June 1. Also beginning June 1, materials will no longer be checked out for the remainder of the school year.

Staff information. . .


SMART Board Training Success

Many thanks to the teachers who attended the SMART Board training in Mr. Lotts' room on Tuesday afternoon. We know others of you who were unable to attend still need software or pointers on using your SMART Board in the classroom. If you're interested in attending a training, please email the Media Center (alicedeallmc@gmail.com) with a day and time of the week that works most often for you.


Summer School Update

DCPS is still hiring teachers for the Career Pathways program for high school students.  They especially seek teachers for courses in two-dimensional drawing. 
 
Grade-level Department Chairpersons Meeting
There will be a grade-level department chairpersons meeting on Wednesday at 3:30 pm.
 
Registration Training
Thank to all of the teachers and staff members who have volunteered to help with registration this Saturday.  There will be a brief training session with Ms. Baxter on Thursday at 3:30 pm in the conference room.
 
 

Community information...

(items in this section are not necessarily endorsed by Deal)


Legacy Theatre and Production Company presents a Children's Summer Theatre Camp at Murch Elementary. 
The program will run from June 28 through July 30 from 9 am until 5 pm.  Campers will participate in acting, dancing, singing, crafts, and theatre games.  The cost of the program is $85.00 per week.  Please call 301-218-0999 for more information. 

Girls Leading Our Way

The Black Women's Health Imperative presents G.L.O.W. (Girls Leading Our Way).  This program is supported by the Department of Health and Human Services' Office on Women's Health.  The purpose of this program is to help empower young black girls in Washington, DC to be healthy and successful in life.  There will be an overnight retreat on Saturday, May 22 and four workshop days in June on Fridays as well as a celebration on July 31 at the end of the program.  The workshops will be held every other Friday from 6 -8 pm.  Girls must be between the ages of 12 and 17 and bring their mother, grandmother, aunt or mentor.  A signed consent, registration, and commitment form must be completed before the retreat.  The retreat will be held at the William Penn House located at 515 East Capitol St, SE.  For further information please contact Ronneal Matthews at 202-548-4000 ext 118, email: rmatthews@blackwomenhealth.org or Nurse Pringle at 202-939-2009.  



Incoming 6th

Grade Math Assessment

 

The Deal math assessment of our future 6th grade students will be administered by Deal counselors in our feeder schools on the following dates & times:


Lafayette Elementary  Tuesday, May 11 @ 9 am

Shepherd Elementary

Thursday, May 13 @ 9 am

Murch Elementary  

Tuesday, May 18 @ 9 am
Bancroft Elementary   

Thursday, May 20 @ 9 am


Non-feeder school students and make-ups are scheduled for 

Saturday, May 15 @ 10 am or Thursday, May 27 at 4 pm  at Alice Deal Middle School.

 

Summer Bridge 2010

  

Deal will offer a Summer Bridge Program for 40 incoming 6th graders to support math skills development.  The program will take place at Deal on Monday - Thursday (8:30 - 12:30) from July 5 until July 22.  Students will be selected based on teacher/counselor recommendation, DC-BAS scores, and the Deal math assessment. Students will be notified of their selection by June 1. Please contact Ms. Neal if you have any questions.
Before & after school activities this week...

Monday AM
Spanish tutoring, 8:10 am - RM C310
Beginning Band Help, 7:45 am
Beginning Spanish tutoring, 8 - 8:40 am - RM E106

Band Help, 7:45 am

Concert Choir, 7:45 am


Monday PM
Scrabble Club 3:30 - 4:30 pm, cafeteria
Team Addis Ababa Study Hall, 3:30 - 4:30 pm, C104
Debate Team, 3:30 - 4:30 pm - RM E304
Run for Fun Club, 3:30 - 4:30 pm - RM W101
Team Nairobi Tutoring, 3:30 - 4:30 pm, RM E207
Ms. Hampton's Science Help, 3:30 - 4:30 pm - W301
Cafe con Leche Club, 3:30 - 4:30 pm - RM CG06
After School tutoring with Ms. Brown & Ms. Bruce, 3:30 to 4:30 pm  
Deal Dance Team, 3:30 - 4:30 pm, Gallery
Mathcounts, 3:30 - 4:40 pm - RM E103
8th grade HW help with Mr. Barr, 3:30 - 5pm - RMC309
Team Addis Ababa study hall, RM C104
Geoplungers challenge, 3:30 - 4:30 pm, - RM W205

Girls' Softball practice

Talent Show meeting, 3:30 pm

Baseball Game vs Johnson, 3 pm @ Lincoln Middle School

Outdoor Track practice, 3:30 - 5 pm

 
Tuesday AM

6th Grade Chorus, 7:45 am
Spanish Tutoring, 8 - 8:30 am, CG06
Jazz/Concert Band, 7:45 am

Tuesday PM
Science Tutoring, 3:20-4:15 pm - RM C315
Team Nairobi Tutoring, 3:30 - 4:30 - RM E201
Team Athens Tutoring/Homework Help, 3:30-4:30 pm - Team Athens Hallway
Gardening, 3:30 - 4:30 pm - RM C309
Video-Audio Visual Club, 3:30 pm - gallery
Tutoring with Ms. Popadich, 3:30 - 4:30 pm - RM E105
Math tutoring with Ms. Hutter, 3:30 - 4:30 pm - RM E307
After School tutoring with Ms. Brown & Ms. Bruce, 3:30 to 4:30 pm 
Knitting Club, 3:30-4:30 pm, RM E306
Team  Rome Tutoring/Homework Help, 3:30 - 4:30 pm- RM E204
Team Singapore Science tutoring with Mr. Roose, 3:30 - 4:30 pm - RM E301
Organization Help, 3:30 - 4:30 pm, RM W106
Drumline, 3:30 - 4:30 pm
Afternoon Studio club, 330 - 4:30 pm - RM C224
Rugby practice , 3:30 pm - RM C104
Meditation Club, 3:30 - 4:30 pm - C206
Ultimate Frisbee, cafeteria3:30 pm
Music Man Jr.  Rehearsal, 3:30 - 5:00 pm
Softball playoff game @ North Michigan Park 1333 Emerson Street NE, 3:30 pm

Wednesday AM

Concert Choir, 7:45 am
Jazz Combo, 7:45 am
Beginning Spanish tutoring, 8 - 8:40 am - RM E106
Beginning French tutoring, 8:10 - 8:35 am - RM CG21
 

Wednesday PM 
International Cooking club group A, 3:30 - 4:30 pm, faculty lounge
Deal Dance Team, 3:30 - 4: 30 pm 
Roman Holiday, 3:30 - 4:30 pm RM C212
Team San Francisco After-School Academic Assistance, 3:30 - 4:30 pm,- RM W101
Team Beijing Tutoring, 3:30 - 4:30 pm - RM E105
Improv Club, 3:30 - 5 pm - RM E307
Alice Deal Science Olympiad Team, 3:30 - 4:30 pm - RM E101
Show Choir, 3:30 - 4:30 pm
Team Athens Tutoring/Homework Help, 3:30-4:30 pm - Team Athens Hallway
Tutoring with Ms. Popadich, 3:30 - 4:30 pm - RM E105
Beginning Spanish tutoring, 8 - 8:40 am - RM E106
8th grade girls' book club, 3:30 pm - E100
Chinese Tutoring, 3:30 - 4:30 pm - C222
Talent Show try-outs, 3:30 pm - Gallery
Softball practice

Thursday AM
Spanish Tutoring, 8 - 8:30 am, CG06
Jazz/Concert Band, 7:45 am

Thursday PM

Team Beijing Tutoring, 3:30 - 4:30 pm - RM E103
Deal Dispatch, 3:30 - 4:30 pm - cafeteria
Team Beijing Tutoring, 3:30 - 4:30 pm, RM E103
Team  Rome Tutoring/Homework Help, 3:30 - 4:30 pm- RM E206
Photography Club, 3:30 - 4:30 pm, RM W204
Girl Power, 3:30 - 4:30 pm, Cafe
Outdoor Track practice, 3:30- 5 pm
Student Council, 3:30 - 4:30 pm - RM E205
Real World, Real Relationships, Real Solutions to Solving Conflict, 3:30 - 4:30 pm - Counseling Suite
Ultimate Frisbee, 3:30 pm
Baseball Game vs Lincoln, 4 pm @ Banneker Recreation Center
Gay/Straight Alliance, 3:30 - 4:30 pm


Friday AM
Peer Mediator meeting, 8:00 am, RM E103
Team Cairo tutoring with Ms. Mazzone, 8:10 am - library media center
Spanish tutoring, 8 - 8:40 am - RM C310

Friday PM
Girls' Softballpractice

** As always, students should have parent permission to stay after school for any activity!

Food for thought...

Helping Students Become More Sophisticated About Advertisements

In this article in Middle Ground, Appalachian State University professor David Considine suggests five aspects of commercial advertising that help adolescents look more critically at consumer products and how they are marketed:

-    Product - the item or service that's being sold;

-    Purchasers - the target audience - for example, a Jitterbug cell phone ad stressing "You won't find a camera, the Internet, or a complicated menu with confusing pictures";

-    Pitch - what persuasive device is being used - everything from the Marlboro man to sell cigarettes to Snoopy as the image of MetLife Insurance;

-    Placement - in what magazine, program, or TV time-slot is it being positioned - for example, where would a company market a sugary breakfast cereal? Luxury cars?

-    Presentation - how it's packaged, including the words, typestyle, color, images, wrapper, and shape.

"Helping our students recognize the tools, techniques, and language of contemporary advertising might temper adolescent impulsivity and the need for instant gratification," says Considine. "Simultaneously, it can nurture healthy skepticism and more skillful consumers for the 21st century." He suggests several websites as resources:

· Ad*Access at Duke University, with over 7,000 newspaper and magazines ads from 1911 to 1955: http://library.duke.edu/digitalcollections/adaccess

· Presidential campaigns since 1952: http://livingroomcandidate.org

· PBS with clips and tricks of advertising: http://pbskids.org/dontbuyit/advertisingtricks

· Fun TV advertising from earlier decades: http://www.retrojunk.com

"This They Believe? Adolescents, Advertising, and Critical Thinking Skills" by David Considine in Middle Ground, April 2010 (Vol. 13, #4, p. 14-15), no e-link available; Considine can be reached at considinedm@appstate.edu.

© Copyright 2010 Marshall Memo LLC



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Alice Deal Middle School | 3815 Fort Drive, NW | Washington | DC | 20016